By the so-called treaty of St Clair-sur-Epte in 911 the Frankish king confirmed ownership of the land around the mouth of the Seine between Rouen and Lisieux on the leader of a band of viking settlers in return for homage/loyalty and an instant conversion to Christianity. The leader of this band was called Hrolf Gangr, who went down in history under the more familiar name of Rollo.
As the land was already controlled by viking settlers and had been for at least 50 years, Charles was not losing anything. He gained a "buffer state" across the mouth of the Seine, turning the "poachers into gamekeepers".
Rollo’s land grab, later confirmed by the French king, was enlarged in 924 when he received more territory to the west, as a reward for his continued loyalty. Again this land, especially the Bessin area around Bayeux, was in all probability already settled by Norse speaking settlers. This was to remain the Norse-speaking heartland of Normandy for the rest of the century. Dudo of St Quentin stated that viking speech was dead in Rouen by 1025. It was, however, still being spoken in the more traditional Norse area of Bayeux.
In the 940s, following the assassination of Rollo’s son, Duke William Longsword, by Frenchmen there was a revival of Norse culture and a resurgence of the Thor cult. A fresh influx of immigrants from the Norse colonies in Ireland seem to have brought with them their Norse speaking wives, whereas the Norse settlement of Rouen was essentially a male affair, which resulted in intermarriage and children being brought up by French speaking mothers.